What else are shoppers typing around this topic?

What a scan looks like: “word search”

How the scores are made

• Related phrases come from Amazon's Books autocomplete, which only suggests phrases shoppers type. The daily run asks for the seed, the seed plus a space, the seed plus each letter a to z, and the seed plus 10 common modifiers such as “for kids” and “for beginners”. Phrases two steps out (suggestions of suggestions) and any cached phrase containing every word of the seed are added, marked as such.
• Demand is a 0 to 100 proxy: a direct suggestion starts higher than one found through a letter prefix, which starts higher than a bare text match; rank 1 in Amazon's order beats rank 10; a rising Google Trends line adds, a falling one takes 30 points away; a format word such as book, journal or workbook adds 10. When Google Keyword Planner volume lands it replaces the autocomplete part and shows as a range.
• Competition is 0 to 100 from the same Amazon results read the keyword checker uses: the competing-title count on a log scale (2,000 titles is about 33, 10,000 is 50, a million is 100) adjusted for how established the top 10 is. The verdict column is the checker's verdict for the same phrase.
• Opportunity is demand minus competition. Sort by it to find phrases people type that few titles serve. Prioritise rising over large: you can own an emerging phrase, you cannot outrank an entrenched one.
• Author and brand names. Shoppers type authors' names, and those phrases often look winnable because few titles compete. KDP bars other authors' names, series you do not own and trademarks as keywords, so a phrase is marked “may be an author or brand” when one of its words appears in who wrote the top results but in almost none of their titles, and it is left out of the winnable count. It is a rough check: it catches most person names and misses brands that sit in the titles themselves.
• Pace. Expansion is cheap and happens on the next daily run. Scoring competition needs one results read per phrase and the run scores about 30 a day across everyone, closest to the seed first; the closest 12 are queued automatically and you can queue 15 more at a time. Then pick the shelf with the category finder.